Branding Questionnaire

Positioning

It is really all about figuring how your brand/product/company fits into the market. This is what makes you different & better.

Let’s try to define this by answering a few questions for us.

Brand Name

What do you want your brand to be known for?

When people think of your brand, what word or thoughts should they be associated with it?

Do you know who your audience are?

What are their typical characteristics and what demographic would you want to aim at?

Who are your competitors?

What is your unique selling point (USP)?

Your brand story

Your story isn't just what you tell people it's also what they believe about you based on the signals your brand sends.

What is your story? Who are you?

What is the core purpose of your brand and what are its values?

What are the short term and long-term goals. What will it look like after?

How would the products pricing range be?

Personification

Assigning personality and characteristics to your brand will help you and your consumers establish a unique identity.

And also, these are a bit more fun!

If your organisation was a person, who would it be?

If your organisation was an object, what would it be?

Is there an important element that relates to your product?

Also, what do you want your brand to achieve in terms of an identity?

Preferences

We always like to know if our clients have a clear image in their head about how they want their brand to look and feel like, as that would help us head in the right direction!

Do you have any brand identities you find memorable and were inspired by?

Any comments